Is influence the psychology of persuasion a good book?

Is influence the psychology of persuasion a good book?

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

What are the 6 principles of persuasion influence?

Cialdini’s 6 Principles of Persuasion are reciprocity, scarcity, authority, commitment and consistency, liking and consensus. By understanding these rules, you can use them to persuade and influence others.

How many pages are in influence the psychology of persuasion?

336
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What are the methods of influence?

The need to influence is everywhere. These 6 methods are proven to work.

• Reciprocity. This is based on the idea of “matching” what others have done for you.
• Commitment (and Consistency).
• Social Proof.
• Liking.
• Authority.
• Scarcity.

How long is influence the psychology of persuasion?

5 hours and 51 minutes
Influence: The Psychology of Persuasion, Revised Edition The average reader will spend 5 hours and 51 minutes reading this book at 250 WPM (words per minute). Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings.

Which is an example of the psychology of persuasion?

Cialdini notes Chinese brainwashing of American prisoners of war to rewrite their self-image and gain automatic unenforced compliance. Another example is children being made to repeat the Pledge of Allegiance each morning and why marketers make you close popups by saying “I’ll sign up later” or “No thanks, I prefer not making money”. 3.

Which is the best book on the science of persuasion?

A must read book on the science of persuasion. Scott Adams had a list of books he recommended on the science of persuasion. At the top of his list was this book, which was a really fascinating and enlightening read. It reminds me why being a skeptic and a cynic are so valuable and necessary, particularly in today’s world.

How are people easily persuaded by other people?

Authority – People will tend to obey authority figures, even if they are asked to perform objectionable acts. Cialdini cites incidents such as the Milgram experiments in the early 1960s and the My Lai massacre. 5. Liking – People are easily persuaded by other people that they like.

How are salespeople changed by the content of this book?

Salespeople are changed by the content of this book, like with all great sales books. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real. This book does that. I own perhaps 2,000 books on the subject of selling.