What are some examples of brand extension?

What are some examples of brand extension?

What are some examples of brand extension?

Creative examples of brand extension success

  • Arnold Schwarzenegger Supplements.
  • Harley Davidson T-Shirts.
  • Snickers Ice Cream Bars.
  • Pokemon Toys.
  • Tide Stain Remover Pen.
  • George Foreman Grill.
  • Reese’s Puffs Cereal.

What is brand extension please give an example?

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. An example of a brand extension is Jello-gelatin creating Jello pudding pops.

Can you give any examples of successful brand stretching?

Like Apple, arguably an extension rather than a stretch, Dove boldly embraced the male grooming category with Dove Men+Care and went on to launch into baby market with Baby Dove. Dove is an example of successful brand stretch.

Is brand extension good or bad?

Extending a brand outside its core product category can be beneficial in a sense that it helps evaluating product category opportunities, identifies resource requirements, lowers risk, and measures brand’s relevance and appeal. Brand extension may be successful or unsuccessful.

What is the best brand extension?

Here are four successful brand extensions to serve as examples:

  1. Clorox Toilet Bowl Cleaner. The Clorox brand is associated with cleanliness, and is known for its bleach product.
  2. O, The Oprah Magazine.
  3. Dove Men + Care.
  4. Disney English.

Why do brand extensions fail?

1 reason why some brand extensions fail is simple: they don’t bring enough meaningful value to the consumer. Its McPizza product flopped because consumers thought its value proposition was too similar to established competitors such as Domino’s and Pizza Hut.

Why are brand extensions bad?

Brand extension in unrelated markets may lead to loss of reliability if a brand name is extended too far. An organization must research the product categories in which the established brand name will work. There is a risk that the new product may generate implications that damage the image of the core/original brand.

Which is an example of a brand extension?

When the brand extension is the extension of the width of the product mix, then line extension is known as the extension of the product line. In case the different product formed is a completely a new product category, then it will be considered as a brand extension.

When do brands use vertical or horizontal line extensions?

This research proposes that the brand assortment size at time t, can moderate the effectiveness of vertical versus horizontal extensions in time t on quarterly market- level brand performance. Aggregated scanner data of twelve toothpaste brands sold for

Are there any successful brand extensions for Dove?

By following this strategy, Dove’s brand extension of new products have actually increased sales of Dove’s original soap bars. Dove has many successful extensions that could be highlighted. Perhaps its most impressive feat to date, Dove was able to carve out a niche for men (despite having built a brand targeting women).

When do brands prosper in vertical line extension?

Vertical Versus Horizontal Line Extension Strategies: When Do Brands Prosper?. (Doctoral dissertation). Retrieved fromhttps://scholarcommons.sc.edu/etd/2435 Vertical versus Horizontal Line Extension Strategies: When Do Brands Prosper? by Helena Fenikova Allman Bachelor of Science University of South Carolina, 2000