What is difference between upstream and downstream marketing?

What is difference between upstream and downstream marketing?

Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team. Distinguishing these types of activity can help build a bridge between marketing and sales, benefiting both.

What is downstream product marketing?

Downstream marketing is when you do the bulk of your digital marketing strategy—the strategic process of identifying how to best approach your audience and cultivate them towards conversion. In order to be successful, your marketing plan will need to be highly detailed, including a content calendar and specific goals.

What is upstream product marketing?

Upstream marketing is the practice of strategically aligning a product to a market by identifying and fulfilling customer needs. Companies that have a clear upstream marketing strategy are infinitely better equipped to succeed.

What is downstream social marketing?

Focused on deploying tactical interventions, projects and campaigns aimed at influencing specific behaviours related to social challenges such as smoking, over eating, poor energy use etc.

Is CRM upstream or downstream?

So, for the CRM company, the next step is to come up with a campaign strategy. That process involves downstream marketing. Downstream marketing is more short-term than upstream marketing. Your CRM company, at this point, will now have to decide the framework for your adaptive testing campaign.

What are downstream activities?

Downstream operations are the processes involved in converting oil and gas into the finished product. These include refining crude oil into gasoline, natural gas liquids, diesel, and a variety of other energy sources.

What do you mean by downstream?

1 : in the direction of or nearer to the mouth of a stream floating downstream located two miles downstream. 2 : in or toward the latter stages of a usually industrial process or the stages (such as marketing) after manufacture improving profits downstream downstream products.

What is upstream content?

Upstream content marketing flows from the user’s experienced need, up the stack of problems the product can directly address to goals that are as yet out of reach. It’s not about selling the product — truly — it’s about selling the shared need.

What is an example of downstream social marketing?

The ‘Get Moving’ campaign has been developed by the Social Marketing Unit of the Federal Department of Health and Ageing and is an example of ‘downstream’ social marketing as its focus is on influencing the behaviour of individual children.

What are the three streams of social marketing?

The social marketing ecosystem The notion of an ecosystem is well-established in the social marketing field, with the three levels described as upstream, downstream, and midstream.

What is the difference between an upstream port and A downstream port?

The upstream port is used to connect the monitor to the computer. The downstream port is used to connect the monitor to USB devices.

What is downstream marketing?

Downstream marketing is the “traditional” form of marketing. It attempts to reach customers by promoting goods or services that are already developed to a targeted demographic. This may be done through advertising, displays, trade shows, and other forms of promotion.

What is upstream market?

Upstream Market. Definition – What does Upstream Market mean? Upstream Market is one of the sectors of the oil and gas industry which deals with exploring hydrocarbon reserves, extracting and transporting them for further processing. At times it is also referred to as Exploration and Production (E&P) market.

What is upstream business?

Definition of Upstream Business. Upstream Business means any business of the Debtors that is not part of the Downstream Business. Examples of Upstream Business in a sentence. The Company shall employ the Executive as its Executive Vice President of Upstream Business Development.