What is the BCG matrix of Coca Cola?

What is the BCG matrix of Coca Cola?

BCG Matrix also is known as the growth-share matrix is used by organizations to classify their business units or products into 4 different categories: Dogs, Stars, Cash Cows and Question Mark.

What is the difference between GE matrix and BCG matrix?

BCG matrix is used by the companies to deploy their resources among various business units. In BCG matrix only a single measure is used, whereas in GE matrix multiple measures are used. BCG matrix represents two degrees of market growth and market share, i.e. high and low.

What is GE nine cell planning grid?

The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid measures business unit strength against industry attractiveness and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand.

What is GE nine cell matrix?

Organizations use the GE 9 Cell Matrix to determine their position in the market and then analyze strategies for growth. Developed by McKinsey for its client GE, the GE McKinsey Matrix helps business strategists analyze three factors: products and markets, competitors and organizational structure.

Why is GE matrix better than BCG matrix?

BCG Matrix. The main advantage of the GE Matrix as a strategy tool is, of course, that it tries to answer the question of where scarce resources should be invested. It is more refined than the BCG Matrix as it replaces a single factor, “market growth,” with many factors under “market attractiveness.”

What are the limitations of GE nine cell matrix?

Disadvantages:

• This matrix does not take into account the synergies between various products. Discontinuing one might adversely impact another.
• The scoring of the various factors using the weights is subjective and leaves the tool open to bias.
• It does not help in allocating the relative investments for each product.

How do you calculate GE matrix?

Imagine that we are plotting just two business units, Business Unit A and B, on the GE Matrix.

1. Determine the industry attractiveness of each business unit.
2. Determine the competitive strength of each business unit.
3. Determine the position of the units on the matrix.
4. Determine the strategy option for the units.

How does the Ge Nine cell matrix work?

It is a framework that evaluates business portfolio and provides further strategic implications. Each business is appraised in terms of two major dimensions – Market Attractiveness and Business Strength. If one of these factors is missing, then the business will not produce desired results.

What does GE matrix mean for BCG martrix?

GE Matrix. Meaning. BCG Martrix, is a growth share model, representing growth of business and the market share enjoyed by the firm. GE Matrix implies multifactor portfolio matrix, that assist firm in making strategic choices for product lines based on their position in the grid.

How to create a BCG matrix for a business?

1. Identify major organizational business units (BUs) and identify RMS and MGR for each BU 2. Plot the BUs on the BCG Matrix 3. Classify the BUs as Question Marks, Stars, Cash Cows and Dogs 4. Develop strategies for each BU based on their position and movement trends within the matrix

What are the strengths of the BCG model?

Strengths of the BCG Model: The BCG Matrix allows for a visual presentation of the competitive position of all units in a business portfolio. The BCG model allows companies to develop a customized strategy for each product or business unit instead of having a one-size-fits-all approach. Simple and easy to understand.