What was Marketing like in the 1960s?

What was Marketing like in the 1960s?

In the 1960s, advertisers (much like today) set their sights on attracting a younger demographic. Teenagers, who were forming their own unique culture, were seen as an extremely lucrative target market. Keep in mind, about half of the population was under the age of 25 at this time.

How long were commercials in the 1960s?

Almost 80 years ago, families sat in their living rooms in anticipation of the first-ever television ad. The commercial only lasted for ten seconds, but it was groundbreaking enough, showing what kind of potential advertising had.

How many commercials are in a 60 minute show?

How many minutes of commercials are in a typical 60 minute show? Roughly, ten commercials each one-hour show at most, ten or less, but more than six. On regular network TV (Fox, NBC, etc.)

What are the best advertising campaigns?

Top 9 Best Marketing Ad Campaigns – Ever!

• De Beers: A Diamond Is Forever (1947 -)
• Volkswagen: Think Small (1959)
• Coca Cola: Buy the World A Coke (1971)
• Absolut Vodka: The Bottle (1979 -)
• Dove: Real Beauty (2013)
• Apple: Shot on iPhone (2015 – )
• Hinge: Designed to Be Deleted (2019)

What was the history of advertising in the 1960s?

Sometimes when you look back at history, it can inspire ideas for the future. At the very least, you’ll learn something. This week, we’ll cover the 1960s. The 1960s was all about revolution – socially, politically, and in the world of advertising, creatively.

What was the Creative Revolution of the 1960s?

The “creative revolution” Depending less on research, advertising turned to its creative instinct. Eschewing portrayals of elitism, materialism, authoritarianism, reverence for institutions and other traditional beliefs, ads attempted to win over consumers with humor, candor and, above all, irony.

Why was the consumer movement important in the 1960s?

The consumer movement gained force in the 1960s, fueled in part by a number of social critiques of advertising ethics. Advertising was castigated for its tendency to promote materialism and for exaggerated and often deceitful practices, such as presenting doctors?who were actually actors?making claims about the healthful aspects of cigarettes.

What was the slogan for Lifesavers in the 60s?

There was a time that advertisers would have us believe that all the answers to life could be found in a roll of Lifesavers. Their slogan at the time was, “Lifesavers… A part of living.” Lifesavers were just a part of living. Life in the ’60s and ’70s… that was living!