What is the dominant design theory?

What is the dominant design theory?

Dominant design is a technology management concept introduced by Utterback and Abernathy in 1975, identifying key technological features that become a de facto standard. The dominant design has the effect of enforcing or encouraging standardization so that production or other complementary economies can be sought.

What is meant by a dominant product design?

This paper surveys recent research on the concept of a dominant product design. A dominant design is defined as a specific path along a design hierarchy, which establishes primacy among competing design paths. The way in which this might occur and its implications for innovation and competition are then explored.

Is iPhone a dominant design?

The predominant design phase is therefore marked by mass entry of competitors and multiple competing solutions to address the same market needs. An example of the emergence of a dominant design in the smartphone platform market is the iPhone.

What are the main reasons behind the selection of a dominant design in the market?

The selection of a dominant design is caused by the existence of network effects and economies of scale that create dynamic, increasing returns (Arthur, 1989; Cecere, Corrocher, & Battaglia, 2015; Katz & Shapiro, 1985).

Why dominant design is important?

Designing different levels of emphasis or dominance will create a visual hierarchy in your design, with more important information being more visually prominent.

How did Microsoft become the dominant design?

How did it get that way? The Microsoft dominance of the desktop OS market began in the 1980s with the command-line OS DOS for the original IBM-compatible PC. From Windows 3 onwards (especially Windows 3.1, 1992) Microsoft pulled ahead and became the dominant PC GUI OS. Microsoft is still dominant in that market today.

What is dominant design closes the window of new entry?

Dominant design closes the window of new entry Until the dominant design emerges in an industry, many new competitors enter the industry. After the emergence of the dominant design, new entry slows down and comes to an end. These are firms whose design was closest to the dominant design. Others either adapt or exit.

Why is the Iphone a dominant design?

The more a dominant design is used, the more they are improved. The reinforcing feedback loop makes the dominant design more dominant whether competing designs are technologically superior or not. Crucially, specialised complements (such as Apps) emerge that are designed specifically to work with that dominant design.

How is dominance used in design?

The dominant element in a design is the one with the greatest visual weight (or the one that everything else points to). It’s the element that attracts the eye first, more than anything else on the page. It’s the entry point into your design. It should attract visitors to the first place you want them to look.

What is the dominant principle?

States that among all investments with a given return, the one with the least risk is desirable; or given the same level of risk, the one with the highest return is most desirable.

Who is the founder of the dominant design theory?

Theory ‎ > ‎ Dominant design was first raised by an American economist, James M. Utterback, in the book Mastering the Dynamics of Innovation. The dominant design is a new innovative products or service appearing in the market to satisfy the main demands of customers and define the market trends to some extends.

Which is the dominant design in a product?

Dominant Design. ‘The dominant design in a product class is, by definition, the one that wins the allegiance of the market place, the one that competitors and innovators must adhere to if they hope to command significant market following’ (Utterback, 1995).

When does a design become the dominant force?

A dominant design is often the norm within the market which creates difficulties in other similar products to compete for market share. This often creates a monopoly over alternatives, whereby the only means of competing is to imitate or expand upon the concept. There are often factors that lead to a design becoming the dominant force:

How are decisions made in the battle for dominant design?

In the battle for the dominant design, wise decisions need to be made on three key aspects: the market, the technology, and complementary assets. In this section, we shall analyze the factors determining success or failure in the battle, organizing them in terms of these three groups of decisions ( Fig. 1 ).