What was the point of the Got Milk campaign?

What was the point of the Got Milk campaign?

Got Milk? (stylized as got milk?) is an American advertising campaign encouraging the consumption of milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, and was later licensed for use by milk processors and dairy farmers.

Who paid for the Got Milk campaign?

The Board was funded by an assessment collected by the California Department of Food & Agriculture. CMPB members paid three cents for each gallon of milk they processed.

What is Got Milk target audience?

The target audience for Got Milk? is the general range of 7-13. This creative campaign targeted many milk-drinkers, and non-milk-drinkers, by giving a wide variety of their role models, favorite characters, and etc.

Is milk even good for you?

It’s packed with important nutrients like calcium, phosphorus, B vitamins, potassium and vitamin D. Plus, it’s an excellent source of protein. Drinking milk and dairy products may prevent osteoporosis and bone fractures and even help you maintain a healthy weight.

How bad is milk for you?

Because dairy products contribute to the overall saturated fat, calorie, and cholesterol content of the diet, they also contribute to increased risk of obesity, heart disease, and type 2 diabetes ). Other studies have shown milk and other dairy products linked to prostate cancer in men and ovarian cancer in women.

Does milk good for health?

Cow’s milk is a good source of protein and calcium, as well as nutrients including vitamin B12 and iodine. It also contains magnesium, which is important for bone development and muscle function, and whey and casein, which have been found to play a role in lowering blood pressure.

Is milk good for you 2020?

14, 2020 — Cow’s milk is creamy, filling, and delicious ice-cold, and decades of advertising have sold it to Americans as a food that “does a body good.” Dairy products are rich in calcium and protein, and they have long been promoted as important for helping kids grow and helping kids and adults build and maintain …