What is Blue Ocean Strategy Harvard Business Review?

What is Blue Ocean Strategy Harvard Business Review?

Kim and Mauborgne recommend creating blue oceans—uncontested market spaces where the competition is irrelevant. In blue oceans, you invent and capture new demand, and you offer customers a leap in value while also streamlining your costs.

What is the logic behind Blue Ocean Strategy?

Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

How many copies of Blue Ocean Strategy have been sold?

4 million copies
Embraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 4 million copies. It is being published in a record-breaking 46 languages and is a bestseller across five continents.

What is Blue Ocean Strategy and cite example?

The first example of blue ocean strategy comes from computer games giant, Nintendo, in the form of the Nintendo Wii. The Nintendo Wii launched in 2006 and at its heart is the concept of value innovation. This is a key principle of blue ocean strategy which sees low cost and differentiation being pursued simultaneously.

Why is blue ocean strategy difficult?

Going to a different ocean, a blue ocean, requires a lot of trust, preparation and faith. Results most likely won’t be immediate, so it requires patience. Investors, executives and employees should be realistic about the time required to be successful in a new market.

Does Apple use blue ocean strategy?

The company has created Apple is a valuable brand in the global market. Apple use blue ocean strategy to remove competition and create a new market for new products. Blue ocean strategy helps to the Apple company to develop their own market rather than trying to beat competitors to reach top in the market.

Which companies use Blue Ocean Strategy?

Blue Ocean Strategy Examples

• Blue Ocean Strategy Examples:
• iTunes. With the launch of iTunes, Apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade.
• Bloomberg.
• Canon.
• The Ford Model T.
• Philips.
• Quicken.
• Ralph Lauren.

When did Kim and Mauborgne write blue ocean strategy?

Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School.

Who are the authors of blue ocean strategy?

Published by Harvard Business Review Press. W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute.

How to create uncontested market in blue ocean strategy?

Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”–untapped new market spaces ripe for growth.

Who is W Chan Kim in Harvard Business Review?

A version of this article appeared in the October 2004 issue of Harvard Business Review. W. Chan Kim is a professor of strategy and management at INSEAD and codirector of the INSEAD Blue Ocean Strategy Institute, in Fontainebleau, France.