What are the marketing channels in agricultural marketing?

What are the marketing channels in agricultural marketing?

What are the marketing channels in agricultural marketing?

Producer–pre-harvest contractor–commission agent– retailer–consumer. Producer–commission agent–secondary wholesaler– retailer–consumer (distant market).

What are the channels of distribution of agricultural product?

Basically there are two types of channel used for the distribution of goods; marketing channel for industrial good as well as that that for consumer goods . Both types of channels directly and indirectly make goods available to end-users.

Which are the alternate marketing channels for distribution of agricultural products?

An alternate way for agriculture marketing that has emerged are channels where farmers can directly sell their produce to consumers. These channels are Apni Mandi (Punjab, Haryana and Rajasthan), Hadaspar Mandi (Pune),Rythu Bazars (vegetable and fruit markets in Andhra Pradesh) and Uzhavar Sandies (Tamil Nadu).

What methods are used in agricultural marketing?

The prevalent systems are—sale in village, sale in mandis, sale in weekly markets, sale of agricultural produce through co-operatives and sales to government.

What are marketing channels with examples?

Examples of marketing channels include:

  • Wholesalers.
  • Direct-to-distributors.
  • Internet direct.
  • Catalogue direct.
  • Sales team.
  • Value-added reseller.
  • Consultant.
  • Retail sales agent.

What are the alternative channels available for agricultural marketing give example?

Some of the examples of alternative agricultural marketing are Apni Mandi in states like Punjab, Haryana and Rajasthan, Hadaspar Mandi in Pune, Rythu Bazars in Andhra Pradesh, Uzhavar Sandies in Tamil Nadu.

Which of the following is not related to agricultural marketing?

Which of the following is not related to agricultural marketing? Ans (b) Q27.