What does the 2012 Olympic logo represent?

What does the 2012 Olympic logo represent?

The odd jagged shapes of the 2012 can represent power, speed, energy and explosive excitement. The bright color palette reinforces that spirit. 3. By virtue of the logo design and its extensions, the 2012 London Olympics can “own” jagged abstract shapes in bright colors.

How often is an Olympic logo changed?

Highly symbolic of unity and athleticism, the rings are not only emblematic of de Coubertin’s vision but possess an incredible longevity – the logo has not been changed since its conception in 1912!

What does the IBM logo mean?

The famous IBM logo strips were introduced in the logo in 1966 to indicate speed and vibrancy of the company’s international business expansion. The first IBM logo had thirteen stripes in black. Incorporating the strips gave the logo a new look and create a unique image for the viewers.

Who is the designer of the London 2012 Olympics logo?

A colorful depiction of the year 2012, this jagged and modern design has received more confusion and distaste than acceptance. Design firm Wolff Olins was chosen over 6 years ago to create the 2012 London Olympic Games logo.

Why was the London Olympics logo so controversial?

The Olympic Games are no stranger to controversy and tragedy–and the London Olympics logo is a little bit of both. Since it was first revealed two years ago, the logo has been met with criticism for its radical design and even religious uproar when the word “zion” was thought to be hidden in the text.

What are the latest trends in logo design?

We reveal the latest trends in branding, identity and logo design. Logo design is one of many areas of design that looks easy but is damned difficult to pull off successfully.

When was the pictogram introduced in the Olympics?

Originally introduced at the 1948 games in London, Olympic pictograms have become familiar images for spectators, as there is one to symbolize each sport.